:root {
  --ink: #171315;
  --ink-soft: #2a2427;
  --paper: #efe9df;
  --paper-light: #faf7f1;
  --orange: #c64e27;
  --orange-dark: #9f3a1d;
  --plum: #4b183e;
  --white: #ffffff;
  --line: rgba(23, 19, 21, 0.22);
  --line-light: rgba(255, 255, 255, 0.25);
  --pad: clamp(24px, 5.4vw, 88px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 76px;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  overflow-x: clip;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
  text-decoration: none;
}

img,
video {
  display: block;
  max-width: 100%;
}

figure,
p,
h1,
h2,
h3 {
  margin: 0;
}

::selection {
  background: var(--orange);
  color: var(--white);
}

:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 4px;
}

.section-pad {
  padding-left: var(--pad);
  padding-right: var(--pad);
}

.site-header {
  align-items: center;
  backdrop-filter: blur(14px);
  background: rgba(239, 233, 223, 0.94);
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  height: 76px;
  left: 0;
  padding: 0 clamp(20px, 3.2vw, 54px);
  position: sticky;
  right: 0;
  top: 0;
  z-index: 50;
}

.brand-lockup {
  display: inline-flex;
  flex-direction: column;
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: 17px;
  font-weight: 900;
  justify-self: start;
  letter-spacing: -0.035em;
  line-height: 0.78;
  min-height: 44px;
  text-transform: uppercase;
}

.brand-lockup i {
  color: var(--orange);
  font-style: normal;
}

.desktop-nav {
  align-items: center;
  display: flex;
  gap: clamp(18px, 2.1vw, 34px);
}

.desktop-nav a,
.header-cta,
.footer-links a {
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.desktop-nav a {
  border-bottom: 1px solid transparent;
  padding: 8px 0 5px;
}

.desktop-nav a:hover,
.desktop-nav a:focus-visible {
  border-color: currentColor;
}

.header-cta {
  align-items: center;
  display: inline-flex;
  gap: 10px;
  justify-self: end;
  min-height: 44px;
}

.header-cta span {
  color: var(--orange);
  font-size: 18px;
}

.mobile-menu {
  display: none;
}

.hero {
  background: var(--plum);
  display: grid;
  grid-template-columns: minmax(0, 58%) minmax(0, 42%);
  min-height: min(760px, calc(100svh - 76px));
  overflow: hidden;
}

.hero-copy {
  color: var(--white);
  display: flex;
  flex-direction: column;
  justify-content: center;
  min-height: 700px;
  padding: clamp(42px, 5vw, 82px) clamp(34px, 5.6vw, 94px) clamp(34px, 4vw, 64px);
  position: relative;
}

.hero-copy::before {
  border: 1px solid rgba(255, 255, 255, 0.22);
  border-radius: 50%;
  content: "";
  height: 430px;
  position: absolute;
  right: -165px;
  top: -95px;
  width: 430px;
}

.eyebrow {
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.eyebrow-light {
  color: rgba(255, 255, 255, 0.78);
}

.hero-label {
  font-family: Georgia, "Times New Roman", serif;
  font-size: 16px;
  font-style: italic;
  margin-top: clamp(30px, 5vh, 56px);
}

.hero h1 {
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: clamp(92px, 12vw, 190px);
  font-weight: 900;
  letter-spacing: -0.065em;
  line-height: 0.72;
  margin-top: 18px;
  max-width: 760px;
  text-transform: uppercase;
}

.hero-kicker {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(21px, 2vw, 31px);
  font-style: italic;
  line-height: 1.2;
  margin-top: clamp(28px, 4vh, 46px);
  max-width: 640px;
}

.hero-intro {
  color: rgba(255, 255, 255, 0.86);
  font-size: clamp(15px, 1.25vw, 19px);
  line-height: 1.56;
  margin-top: 18px;
  max-width: 660px;
}

.hero-actions,
.final-actions {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 18px 26px;
  margin-top: 30px;
}

.button {
  align-items: center;
  display: inline-flex;
  font-size: 11px;
  font-weight: 900;
  gap: 18px;
  justify-content: center;
  letter-spacing: 0.1em;
  min-height: 50px;
  padding: 0 20px;
  text-transform: uppercase;
  transition: background 160ms ease, color 160ms ease, transform 160ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button-light {
  background: var(--paper-light);
  color: var(--ink);
}

.button-light:hover {
  background: var(--orange);
  color: var(--white);
}

.text-link {
  border-bottom: 1px solid currentColor;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.08em;
  padding-bottom: 5px;
  text-transform: uppercase;
}

.text-link-light {
  color: var(--white);
}

.hero-meta {
  border-top: 1px solid var(--line-light);
  display: grid;
  gap: 0;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(38px, 6vh, 68px);
  max-width: 720px;
}

.hero-meta div {
  border-right: 1px solid var(--line-light);
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: 17px 22px 0 0;
}

.hero-meta div + div {
  padding-left: 22px;
}

.hero-meta div:last-child {
  border-right: 0;
}

.hero-meta span,
.overview-grid span,
.audience-points span,
.reel-copy span,
.indication-note span {
  color: rgba(255, 255, 255, 0.64);
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.hero-meta strong {
  font-size: 13px;
  line-height: 1.25;
  text-transform: uppercase;
}

.hero-visual {
  min-height: 700px;
  overflow: hidden;
  position: relative;
}

.hero-visual img {
  height: 100%;
  object-fit: cover;
  object-position: 50% 37%;
  width: 100%;
}

.hero-photo-wash {
  background: rgba(75, 24, 62, 0.1);
  inset: 0;
  mix-blend-mode: color;
  pointer-events: none;
  position: absolute;
}

.hero-visual figcaption {
  bottom: 18px;
  color: rgba(255, 255, 255, 0.84);
  font-size: 9px;
  font-weight: 900;
  left: 18px;
  letter-spacing: 0.1em;
  position: absolute;
  text-transform: uppercase;
}

.signal-strip {
  background: var(--orange);
  color: var(--white);
  overflow: hidden;
  padding: 14px 0;
}

.signal-strip > div {
  animation: ticker 28s linear infinite;
  display: flex;
  gap: 42px;
  min-width: max-content;
  padding-left: 24px;
}

.signal-strip span {
  align-items: center;
  display: inline-flex;
  font-size: 10px;
  font-weight: 900;
  gap: 42px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.signal-strip b {
  color: var(--plum);
  font-size: 8px;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.section-index {
  border-top: 1px solid var(--line);
  color: rgba(23, 19, 21, 0.6);
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.13em;
  padding-top: 15px;
  text-transform: uppercase;
}

.section-index-light {
  border-color: var(--line-light);
  color: rgba(255, 255, 255, 0.58);
}

.overview {
  background: var(--paper-light);
  padding-bottom: clamp(78px, 9vw, 138px);
  padding-top: 30px;
}

.overview-heading {
  display: grid;
  gap: 24px;
  grid-template-columns: minmax(0, 1.7fr) minmax(240px, 0.7fr);
  margin-top: clamp(52px, 7vw, 96px);
}

.overview-heading .eyebrow {
  grid-column: 1 / -1;
}

.overview-heading h2,
.value-heading h2,
.audience-copy h2,
.formats-heading h2,
.themes-panel h2,
.experience-heading h2,
.curation-heading h2,
.history-heading h2,
.names-heading h2,
.final-content h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(38px, 5.4vw, 82px);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 0.98;
}

.overview-heading > p:last-child,
.value-heading > p:last-child,
.formats-heading > p:last-child,
.experience-heading > p:last-child,
.curation-heading > p:last-child,
.names-heading > p:last-child {
  align-self: end;
  font-size: 16px;
  line-height: 1.62;
}

.overview-grid {
  border-top: 1px solid var(--ink);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: clamp(56px, 7vw, 96px);
}

.overview-grid article {
  border-right: 1px solid var(--line);
  min-height: 230px;
  padding: 22px clamp(18px, 2.4vw, 36px) 20px 0;
}

.overview-grid article + article {
  padding-left: clamp(18px, 2.4vw, 36px);
}

.overview-grid article:last-child {
  border-right: 0;
}

.overview-grid span {
  color: rgba(23, 19, 21, 0.55);
}

.overview-grid strong {
  display: block;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(22px, 2vw, 30px);
  font-weight: 400;
  line-height: 1.08;
  margin-top: 52px;
}

.overview-grid p {
  font-size: 13px;
  line-height: 1.55;
  margin-top: 16px;
}

.value-section {
  background: var(--ink);
  color: var(--white);
  padding-bottom: clamp(80px, 9vw, 140px);
  padding-top: 30px;
}

.value-heading,
.formats-heading,
.curation-heading {
  display: grid;
  gap: 24px;
  grid-template-columns: minmax(0, 1.55fr) minmax(260px, 0.7fr);
  margin-top: clamp(52px, 7vw, 96px);
}

.value-heading .eyebrow,
.formats-heading .eyebrow,
.curation-heading .eyebrow {
  grid-column: 1 / -1;
}

.benefit-grid {
  border-top: 1px solid var(--line-light);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: clamp(58px, 8vw, 108px);
}

.benefit-grid article {
  border-right: 1px solid var(--line-light);
  min-height: 255px;
  padding: 22px clamp(18px, 2.4vw, 34px) 20px 0;
}

.benefit-grid article + article {
  padding-left: clamp(18px, 2.4vw, 34px);
}

.benefit-grid article:last-child {
  border-right: 0;
}

.benefit-grid span,
.formats-grid > article > span {
  color: var(--orange);
  font-size: 11px;
  font-weight: 900;
}

.benefit-grid h3 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: 28px;
  font-weight: 400;
  margin-top: 54px;
}

.benefit-grid p {
  color: rgba(255, 255, 255, 0.72);
  font-size: 13px;
  line-height: 1.58;
  margin-top: 16px;
}

.audience-section {
  background: var(--paper);
  display: grid;
  grid-template-columns: minmax(0, 44%) minmax(0, 56%);
  min-height: 760px;
}

.audience-photo {
  min-height: 760px;
  overflow: hidden;
}

.audience-photo img {
  height: 100%;
  object-fit: cover;
  object-position: 50% 50%;
  width: 100%;
}

.audience-copy {
  padding: 30px var(--pad) clamp(76px, 8vw, 120px);
}

.audience-copy > .eyebrow {
  margin-top: clamp(52px, 7vw, 92px);
}

.audience-copy h2 {
  margin-top: 22px;
  max-width: 790px;
}

.audience-lead {
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.5;
  margin-top: 32px;
  max-width: 720px;
}

.audience-points {
  border-top: 1px solid var(--ink);
  margin-top: 54px;
}

.audience-points div {
  align-items: baseline;
  border-bottom: 1px solid var(--line);
  display: grid;
  gap: 24px;
  grid-template-columns: 100px 1fr;
  padding: 22px 0;
}

.audience-points span {
  color: rgba(23, 19, 21, 0.55);
}

.audience-points strong {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(19px, 1.8vw, 27px);
  font-weight: 400;
  line-height: 1.25;
}

.formats-section {
  background: var(--plum);
  color: var(--white);
  padding-bottom: clamp(84px, 9vw, 138px);
  padding-top: 30px;
}

.formats-grid {
  display: grid;
  gap: 1px;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(58px, 8vw, 105px);
}

.formats-grid > article {
  border: 1px solid var(--line-light);
  min-height: 340px;
  padding: clamp(24px, 3vw, 42px);
}

.formats-grid h3 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(42px, 4vw, 62px);
  font-weight: 400;
  margin-top: 70px;
}

.formats-grid strong {
  display: block;
  font-size: 11px;
  letter-spacing: 0.08em;
  line-height: 1.45;
  margin-top: 18px;
  text-transform: uppercase;
}

.formats-grid p {
  color: rgba(255, 255, 255, 0.72);
  font-size: 13px;
  line-height: 1.58;
  margin-top: 18px;
}

.themes-panel {
  border-top: 1px solid var(--line-light);
  display: grid;
  gap: 42px;
  grid-template-columns: minmax(250px, 0.9fr) minmax(320px, 1.1fr);
  margin-top: clamp(72px, 9vw, 126px);
  padding-top: 38px;
}

.themes-panel h2 {
  font-size: clamp(34px, 4vw, 60px);
  margin-top: 20px;
}

.theme-list {
  border-top: 1px solid var(--line-light);
}

.theme-list span {
  border-bottom: 1px solid var(--line-light);
  display: block;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(21px, 2.3vw, 34px);
  padding: 17px 0;
}

.themes-note {
  color: rgba(255, 255, 255, 0.62);
  font-size: 11px;
  grid-column: 2;
  line-height: 1.55;
}

.experience-section {
  background: var(--paper-light);
  padding-bottom: clamp(84px, 9vw, 138px);
  padding-top: 30px;
}

.experience-heading {
  display: grid;
  gap: 24px;
  grid-template-columns: minmax(0, 1.5fr) minmax(260px, 0.65fr);
  margin-top: clamp(52px, 7vw, 96px);
}

.experience-heading .eyebrow {
  grid-column: 1 / -1;
}

.experience-grid {
  display: grid;
  gap: 14px;
  grid-template-columns: 1.25fr 0.75fr 0.75fr;
  margin-top: clamp(56px, 7vw, 96px);
}

.experience-grid figure {
  background: var(--ink);
  min-height: 500px;
  overflow: hidden;
  position: relative;
}

.experience-grid figure img {
  height: 100%;
  object-fit: cover;
  width: 100%;
}

.experience-main img {
  object-position: 50% 28%;
}

.experience-grid figcaption {
  background: var(--paper-light);
  bottom: 0;
  font-size: 9px;
  font-weight: 900;
  left: 0;
  letter-spacing: 0.1em;
  padding: 13px 16px;
  position: absolute;
  text-transform: uppercase;
}

.reel-card {
  align-items: stretch;
  background: var(--ink);
  color: var(--white);
  display: grid;
  grid-column: 1 / -1;
  grid-template-columns: minmax(260px, 0.7fr) minmax(0, 1.3fr);
  margin-top: 34px;
}

.reel-copy {
  align-self: center;
  padding: clamp(30px, 5vw, 72px);
}

.reel-copy strong {
  display: block;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(30px, 3.7vw, 55px);
  font-weight: 400;
  line-height: 1.04;
  margin-top: 36px;
}

.reel-copy p {
  color: rgba(255, 255, 255, 0.64);
  font-size: 12px;
  line-height: 1.55;
  margin-top: 22px;
}

.reel-card video {
  background: #000;
  display: block;
  height: min(70svh, 700px);
  object-fit: contain;
  width: 100%;
}

.video-shell {
  background: #000;
  min-width: 0;
  position: relative;
}

.video-play {
  align-items: center;
  background: var(--orange);
  border: 0;
  bottom: 24px;
  color: var(--white);
  cursor: pointer;
  display: inline-flex;
  font: inherit;
  font-size: 10px;
  font-weight: 900;
  gap: 12px;
  left: 24px;
  letter-spacing: 0.1em;
  min-height: 48px;
  padding: 0 18px;
  position: absolute;
  text-transform: uppercase;
}

.video-play:hover {
  background: var(--paper-light);
  color: var(--ink);
}

.video-play[hidden] {
  display: none;
}

.video-fallback {
  bottom: 24px;
  color: var(--white);
  font-size: 11px;
  left: 24px;
  position: absolute;
  text-decoration: underline;
}

.curation-section {
  background: var(--orange);
  color: var(--white);
  padding-bottom: clamp(84px, 9vw, 138px);
  padding-top: 30px;
}

.steps-list {
  border-top: 1px solid var(--line-light);
  list-style: none;
  margin: clamp(58px, 8vw, 104px) 0 0;
  padding: 0;
}

.steps-list li {
  align-items: start;
  border-bottom: 1px solid var(--line-light);
  display: grid;
  gap: clamp(28px, 5vw, 78px);
  grid-template-columns: 76px minmax(0, 1fr);
  padding: 24px 0 26px;
}

.steps-list > li > span {
  color: rgba(255, 255, 255, 0.64);
  font-size: 11px;
  font-weight: 900;
}

.steps-list h3 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(27px, 2.5vw, 38px);
  font-weight: 400;
}

.steps-list p {
  color: rgba(255, 255, 255, 0.76);
  font-size: 13px;
  line-height: 1.55;
  margin-top: 8px;
}

.indication-note {
  align-items: center;
  background: var(--paper-light);
  color: var(--ink);
  display: grid;
  gap: 28px;
  grid-template-columns: minmax(0, 1fr) auto;
  margin-top: 48px;
  padding: clamp(24px, 3vw, 42px);
}

.indication-note span {
  color: rgba(23, 19, 21, 0.55);
}

.indication-note p {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(19px, 1.8vw, 28px);
  line-height: 1.3;
  margin-top: 12px;
  max-width: 800px;
}

.indication-actions {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.indication-actions a {
  border-bottom: 1px solid currentColor;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.08em;
  padding-bottom: 5px;
  text-transform: uppercase;
}

.history-section {
  background: var(--paper);
}

.history-top {
  padding-bottom: clamp(76px, 9vw, 128px);
  padding-top: 30px;
}

.history-heading {
  margin-top: clamp(52px, 7vw, 94px);
}

.history-heading h2 {
  margin-top: 22px;
}

.history-metrics {
  border-bottom: 1px solid var(--ink);
  border-top: 1px solid var(--ink);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(54px, 7vw, 94px);
}

.history-metrics article {
  border-right: 1px solid var(--line);
  min-height: 240px;
  padding: 28px clamp(18px, 2.6vw, 40px) 28px 0;
}

.history-metrics article + article {
  padding-left: clamp(18px, 2.6vw, 40px);
}

.history-metrics article:last-child {
  border-right: 0;
}

.history-metrics strong {
  display: block;
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: clamp(68px, 8vw, 118px);
  letter-spacing: -0.05em;
  line-height: 0.85;
}

.history-metrics span {
  display: block;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.1em;
  margin-top: 42px;
  text-transform: uppercase;
}

.metrics-note {
  color: rgba(23, 19, 21, 0.62);
  font-size: 10px;
  line-height: 1.55;
  margin-top: 16px;
  max-width: 820px;
}

.names-panel {
  background: var(--ink);
  color: var(--white);
  display: grid;
  gap: clamp(46px, 7vw, 100px);
  grid-template-columns: minmax(260px, 0.75fr) minmax(0, 1.25fr);
  padding-bottom: clamp(82px, 9vw, 138px);
  padding-top: clamp(74px, 8vw, 122px);
}

.names-heading h2 {
  font-size: clamp(34px, 4vw, 60px);
  margin-top: 20px;
}

.names-heading p:last-child {
  color: rgba(255, 255, 255, 0.62);
  font-size: 13px;
  line-height: 1.55;
  margin-top: 24px;
}

.name-cloud {
  border-top: 1px solid var(--line-light);
  display: grid;
  grid-template-columns: repeat(2, 1fr);
}

.name-cloud span {
  border-bottom: 1px solid var(--line-light);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(18px, 1.65vw, 26px);
  padding: 14px 16px 14px 0;
}

.name-cloud span:nth-child(even) {
  border-left: 1px solid var(--line-light);
  padding-left: 22px;
}

.final-cta {
  background: var(--plum);
  color: var(--white);
  min-height: 650px;
  overflow: hidden;
  padding: clamp(72px, 9vw, 136px) var(--pad);
  position: relative;
}

.final-mark {
  color: rgba(255, 255, 255, 0.045);
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: min(72vw, 940px);
  left: -3vw;
  line-height: 0.65;
  position: absolute;
  top: -7vw;
}

.final-content {
  max-width: 980px;
  position: relative;
  z-index: 2;
}

.final-content h2 {
  margin-top: 28px;
}

.final-content > p:not(.eyebrow) {
  color: rgba(255, 255, 255, 0.72);
  font-size: 16px;
  line-height: 1.55;
  margin-top: 26px;
}

footer {
  align-items: center;
  background: var(--paper-light);
  display: grid;
  gap: 28px;
  grid-template-columns: 1fr auto 1fr;
  min-height: 130px;
  padding: 28px var(--pad);
}

.footer-meta {
  display: flex;
  flex-direction: column;
  font-size: 9px;
  font-weight: 900;
  gap: 7px;
  letter-spacing: 0.1em;
  text-align: center;
  text-transform: uppercase;
}

.footer-links {
  display: flex;
  gap: 20px;
  justify-self: end;
}

@media (max-width: 1120px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav {
    display: none;
  }

  .header-cta {
    display: none;
  }

  .mobile-menu {
    display: block;
    justify-self: end;
  }

  .mobile-menu summary {
    align-items: center;
    cursor: pointer;
    display: flex;
    font-size: 10px;
    font-weight: 900;
    gap: 10px;
    letter-spacing: 0.11em;
    list-style: none;
    min-height: 44px;
    text-transform: uppercase;
  }

  .mobile-menu summary::-webkit-details-marker {
    display: none;
  }

  .menu-icon {
    height: 16px;
    position: relative;
    width: 18px;
  }

  .menu-icon::before,
  .menu-icon::after {
    background: currentColor;
    content: "";
    height: 1px;
    left: 0;
    position: absolute;
    transition: transform 160ms ease, top 160ms ease;
    width: 18px;
  }

  .menu-icon::before { top: 5px; }
  .menu-icon::after { top: 11px; }

  .mobile-menu[open] .menu-icon::before {
    top: 8px;
    transform: rotate(45deg);
  }

  .mobile-menu[open] .menu-icon::after {
    top: 8px;
    transform: rotate(-45deg);
  }

  .mobile-menu nav {
    background: var(--paper-light);
    border-bottom: 1px solid var(--ink);
    border-top: 1px solid var(--line);
    box-shadow: 0 18px 35px rgba(23, 19, 21, 0.16);
    display: grid;
    left: 0;
    max-height: calc(100svh - 76px);
    overflow-y: auto;
    padding: 12px var(--pad) 24px;
    position: fixed;
    right: 0;
    top: 76px;
  }

  .mobile-menu nav a {
    align-items: center;
    border-bottom: 1px solid var(--line);
    display: flex;
    font-size: 12px;
    font-weight: 900;
    justify-content: space-between;
    letter-spacing: 0.08em;
    min-height: 54px;
    text-transform: uppercase;
  }

  .mobile-menu nav .mobile-nav-cta {
    background: var(--orange);
    border: 0;
    color: var(--white);
    margin-top: 16px;
    padding: 0 18px;
  }

  .hero {
    grid-template-columns: 55% 45%;
  }

  .overview-grid,
  .benefit-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .overview-grid article:nth-child(2),
  .benefit-grid article:nth-child(2) {
    border-right: 0;
  }

  .overview-grid article:nth-child(n + 3),
  .benefit-grid article:nth-child(n + 3) {
    border-top: 1px solid var(--line);
  }

  .benefit-grid article:nth-child(n + 3) {
    border-top-color: var(--line-light);
  }

  .experience-grid {
    grid-template-columns: 1fr 1fr;
  }

  .experience-main {
    grid-column: 1 / -1;
  }

  .experience-main img {
    object-position: 50% 35%;
  }
}

@media (max-width: 820px) {
  .hero {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    min-height: auto;
  }

  .hero-visual {
    min-height: 72svh;
  }

  .overview-heading,
  .value-heading,
  .formats-heading,
  .experience-heading,
  .curation-heading,
  .themes-panel,
  .names-panel {
    grid-template-columns: 1fr;
  }

  .overview-heading > p:last-child,
  .value-heading > p:last-child,
  .formats-heading > p:last-child,
  .experience-heading > p:last-child,
  .curation-heading > p:last-child {
    margin-top: 8px;
  }

  .audience-section {
    grid-template-columns: 1fr;
  }

  .audience-photo {
    max-height: 78svh;
    min-height: 600px;
  }

  .formats-grid {
    grid-template-columns: 1fr;
  }

  .formats-grid > article {
    min-height: auto;
  }

  .formats-grid h3 {
    margin-top: 46px;
  }

  .themes-note {
    grid-column: auto;
  }

  .reel-card {
    grid-template-columns: 1fr;
  }

  .reel-card video {
    height: 75svh;
  }

  .names-panel {
    gap: 46px;
  }

  footer {
    grid-template-columns: 1fr 1fr;
  }

  .footer-meta {
    display: none;
  }
}

@media (max-width: 620px) {
  :root {
    --pad: 22px;
  }

  html {
    scroll-padding-top: 68px;
  }

  .site-header {
    height: 68px;
    padding: 0 20px;
  }

  .brand-lockup {
    font-size: 15px;
  }

  .mobile-menu nav {
    max-height: calc(100svh - 68px);
    top: 68px;
  }

  .hero-copy {
    justify-content: flex-start;
    padding: 28px 22px 24px;
  }

  .hero-copy::before {
    height: 270px;
    right: -130px;
    top: -95px;
    width: 270px;
  }

  .hero-label {
    margin-top: 28px;
  }

  .hero h1 {
    font-size: clamp(84px, 27vw, 126px);
    line-height: 0.74;
    margin-top: 12px;
  }

  .hero-kicker {
    font-size: 21px;
    margin-top: 24px;
  }

  .hero-intro {
    font-size: 15px;
  }

  .hero-actions,
  .final-actions {
    align-items: stretch;
    flex-direction: column;
    margin-top: 24px;
  }

  .hero-actions .text-link,
  .final-actions .text-link {
    align-items: center;
    align-self: flex-start;
    display: inline-flex;
    min-height: 44px;
    padding-bottom: 0;
  }

  .hero-meta {
    grid-template-columns: 1fr;
    margin-top: 28px;
  }

  .hero-meta div,
  .hero-meta div + div {
    border-bottom: 1px solid var(--line-light);
    border-right: 0;
    padding: 12px 0;
  }

  .hero-visual {
    height: 55svh;
    min-height: 0;
  }

  .section-index {
    padding-top: 12px;
  }

  .overview-heading,
  .value-heading,
  .formats-heading,
  .experience-heading,
  .curation-heading,
  .history-heading {
    margin-top: 44px;
  }

  .overview-heading h2,
  .value-heading h2,
  .audience-copy h2,
  .formats-heading h2,
  .experience-heading h2,
  .curation-heading h2,
  .history-heading h2,
  .final-content h2 {
    font-size: clamp(36px, 11vw, 52px);
  }

  .overview-grid,
  .benefit-grid,
  .history-metrics {
    grid-template-columns: 1fr;
  }

  .overview-grid article,
  .overview-grid article + article,
  .benefit-grid article,
  .benefit-grid article + article,
  .history-metrics article,
  .history-metrics article + article {
    border-bottom: 1px solid var(--line);
    border-right: 0;
    min-height: auto;
    padding: 20px 0 30px;
  }

  .benefit-grid article,
  .benefit-grid article + article {
    border-bottom-color: var(--line-light);
  }

  .overview-grid strong,
  .benefit-grid h3 {
    margin-top: 32px;
  }

  .audience-photo {
    max-height: none;
    min-height: 72svh;
  }

  .audience-copy {
    padding: 30px 22px 76px;
  }

  .audience-points div {
    gap: 8px;
    grid-template-columns: 1fr;
  }

  .experience-grid {
    grid-template-columns: 1fr;
  }

  .experience-main {
    grid-column: auto;
  }

  .experience-grid figure {
    max-height: 75svh;
    min-height: 580px;
  }

  .reel-card {
    grid-column: auto;
  }

  .reel-card video {
    height: 68svh;
  }

  .steps-list li {
    gap: 14px;
    grid-template-columns: 48px 1fr;
  }

  .indication-note {
    grid-template-columns: 1fr;
  }

  .history-metrics article,
  .history-metrics article + article {
    border-bottom-color: var(--line);
    min-height: 200px;
  }

  .history-metrics span {
    margin-top: 28px;
  }

  .name-cloud {
    grid-template-columns: 1fr;
  }

  .name-cloud span:nth-child(even) {
    border-left: 0;
    padding-left: 0;
  }

  .final-cta {
    min-height: 660px;
  }

  footer {
    align-items: start;
    gap: 34px;
    grid-template-columns: 1fr;
  }

  .footer-links {
    flex-wrap: wrap;
    justify-self: start;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .signal-strip > div {
    animation: none;
  }

  .button,
  .menu-icon::before,
  .menu-icon::after {
    transition: none;
  }
}